The story ~
About Us
Upgrade your flask to the world’s first flask that PURIFIES your ordinary water and CONVERTS into ALKALIZED water.
#SipBlu
The Beginning
Blu was first created in Los Angeles, California in 2019 as a thermal flask when our Founder and CEO, Vidura Jay, found the need to have a product that can upgrade your lifestyle and bring amazing benefits just by changing the way you drink water.
Since 2009
for Generations
to Come
The Story
We assume that because we drink more water we would be healthier, right? WRONG! Unfortunately, faucet water, water bottles, restaurant water, and coffee shop venti ice water, etc. are not the safest, cleanest or healthiest. Jay saw the wave of people using a water flask to eliminate the use of plastic water bottles and meet everyday hydration needs, but knew there was still something missing. To elevate and upgrade from a usual flask, the IAMF technology-powered Blu replaceable filter was then added to the flask to improve the quality of your drinking water, bringing to you Blu Thermal Bottle with Replaceable Filter – World’s first flask that PURIFIES your ordinary water and CONVERTS into ALKALIZED water.
The extensively researched and tested Blu was created to do much more than just keeping your water hot or cold for just a few hours like the typical water flask. We are a different kind of company with a serious commitment to making a difference not only to the quantity of water you consume but also the quality of it. We created Blu to be part of any lifestyle that you want it to be a part of like everyday, travel or outdoor. We want to give everyone the opportunity to have the best quality of drinking water with benefits without all the costs it can come with. We want to show you a better way to upgrade your water flask.
Benefits Without Costs
- Blu removes contaminants
- Blu instantly alkalizes water
- Blu retains beneficial minerals and nutrients
- Blu is tested and proven
- Blu is homegrown and proud
- Blu is easy on-the-go
- Blu is pocket-friendly
- Blu is eco-friendly
- Blu keeps liquids hot and cold
- Blu is hydration with impact
